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Branding: Why it’s important to your business

1. What is branding and why it’s important?

Branding isn’t just a logo or a slogan; it’s an identity for your business that will stick with you for years to come (or not). It’s the little things like color schemes, fonts, and logos that make up your company image. Your brand also includes how you interact with people in person and online.

A logo is the visual representation of your company’s name. It should be easy to read and remember so that there are no mixups with other logos in a busy marketplace. A good example of this might be Mcdonald’s golden arches or Starbucks green siren.

A slogan is a phrase that describes the essence of your brand.

The color scheme or palette is what colors you will use in marketing materials, signage, etc. This includes everything from logos to brochures and stationery. For example, red may be used for energizing while blue might represent peace and calmness.

The font is the typeface used in your company name. It’s important to choose a font that matches the feel of your brands, such as using traditional fonts for an old-fashioned design or sleek and modern fonts for high-tech branding. The most popular example would be Coca Cola with its outline lettering logo and elegant serif font.

2. How to build a personal brand for your business

It’s all about the story. Define yourself by your experience, not what you do. Use social media to connect with people and share stories that will engage them emotionally as well as intellectually.

Speak conversationally with a human voice rather than using corporate jargon or clichés to make connections with followers through empathy and understanding.

Be authentic. Don’t try to be something you’re not, no matter how tempting it may seem.

Don’t forget the basics: strong layout and typography, clear navigation menus for website visitors, and good content on social media channels that matches your brand’s identity will keep customers coming back for more.

3. Why you should be consistent with your branding

When you start a company, your logo and color scheme are the first thing people will see. Your branding sets the tone for how they will perceive everything else about your business as well- from what kind of customer service to expect to whether or not it’s worth their time and money.

It’s important that when customers visit your website or follow your social media accounts, they know exactly what to expect. Consistency in branding also helps your company stand out from the competition and communicates a clear message about who you are as an organization.

An Example of Success:

In 2013, Adidas changed its logo for the first time in 25 years and people had mixed reactions. Some said the new logo was “too trendy” and didn’t match Adidas’ classic sporty feel while others appreciated it for its edginess.

The company’s response to this criticism? They doubled down on their branding strategy, saying that they wanted a symbol that could go with them into the future rather than one rooted in tradition.

4. Examples of brands that have strong branding 

Wendy’s

This fast-food restaurant is known for its red and yellow color scheme and recognizable logo. Their slogan, “fresh never frozen,” also helps to set their brand apart from competitors like McDonald’s in the same industry.

Nike

The Nike swoosh is one of the most recognizable symbols in all sports. With a slogan like “just do it,” this company’s branding exemplifies what their target audience expects from them: high-quality products and no-nonsense customer service.

This brand has also been known to use celebrity endorsements, such as Michael Jordan, to advertise its products.

Apple

The Apple logo is one of the most iconic brands globally, recognizable by everyone from CEOs to elementary school students. The company’s marketing strategy has never been about huge sales or gimmicks but instead, An approach to innovation and design that set it apart for many years caused this company not to have flashy advertising.

5. Tips on how to create a good logo design 

Have a clear idea of what you want the logo to represent.

Find inspiration in different types of design, including lettering and typography styles that make sense for your brand.

Don’t be afraid to experiment with new ideas without committing too much time or money as it may take multiple attempts before you find something that works well enough.

Keep it simple. Too many details or colors can end up looking cluttered and confusing to customers instead of professional and elegant.

Create something memorable for your target audience, not just yourself.

6. The importance of fonts in creating the perfect logo design

Fonts are one of the most important aspects to consider when designing a logo because they can communicate everything from your company’s personality to their field.

The best fonts for logos combine simplicity with sophistication, which is why sans-serif fonts like Helvetica and Univers have been popular choices in recent years as well as serif fonts such as Times Roman and Garamond.

The font you want to use should be easy for people to read from a distance as well, so don’t forget about size when considering what type of design will work best for your company.

An Example of Success:

In the late 1800s, Coca-Cola wanted to update its logo by incorporating a more modern-looking font.

Despite objections from loyal customers who loved the classic script, they did it anyway. Their new logo ended up becoming one of the most recognizable brands in all of history.

Walmart is another example: at first glance, you might not think to associate this company with fonts but if you look closely at their logo, they use a sans-serif font for the “W” and serif fonts elsewhere.

Tips on how to create a good logo design:

Have a clear idea of what you want the logo to represent.

Find inspiration in different types of design, including lettering and typography styles that make sense for your brand.

Don’t be afraid to experiment with new ideas without committing too much time or money as it may take multiple attempts before you find something that works well enough.

Keep it simple. Too many details or colors can end up looking cluttered and confusing to customers instead of professional and elegant.

Conclusion

It’s important to think about your branding and the way you want people to perceive your company. By being consistent with our branding, we are able to create a cohesive image of who we are as an organization that is memorable.

Our logo design process includes creating logos for different mediums like print or social media so they match the tone of each one individually. If you need help designing your perfect logo, contact us today!

We offer complimentary consultations where we can get all these details sorted out in person before even starting on the project. Have you ever thought about investing in a strong brand?

Book Your Call Today! https://calendly.com/uniquedigitalmedia/discovery-call

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